The perfect pairing with your morning coffee...

Marketing today is all about connecting with the right people at the right time. But how do you make sure your message hits the mark? The secret lies in effective customer segmentation . When you break down your audience into smaller, more specific groups, you can tailor your marketing efforts to meet their unique needs and preferences. This approach not only improves engagement but also drives better results for your business. Let me walk you through how to boost your market

When it comes to marketing, one size definitely does not fit all. I’ve seen firsthand how personalised campaign planning can transform the way businesses connect with their audience and, ultimately, boost their results. It’s not just about throwing ads out there and hoping for the best. It’s about crafting a strategy that speaks directly to the people you want to reach, in a way that feels genuine and relevant. In this post, I’ll walk you through how personalised campaign pla

Unveiling Laura Toy's Consultancy: The Marketing Partner for businesses When it comes to cutting through the noise in today’s crowded marketplace, having a clear, data-driven marketing strategy is everything. I’ve spent a lot of time exploring what makes marketing truly effective, and it far outweighs the trends that come and go. My approach to marketing consultancy is not just about flashy campaigns or quick wins. It’s about empowering businesses to connect deeply with their

Your customers is being exposed to 4,000 - 10,000 advertising touch points a day. And yet a single customer will only act on a fraction of those for a number of reasons. But there is a formula to be the chosen one. It's not serendipity or at least its very unlikely that a brand just catches the customer at the right place, right time by chance. A marketing formula that actually brings in sales in 2026? **drum roll* * The key formula is a well planned, tested and improved mark

The telltale signs your marketing could work harder for you. If you see this in your business, time to reset.

Discover the top marketing trends that I’m seeing businesses and startups look to adopt and put budget behind in 2026. 

If you’re at this stage, congratulations! 🎉 If you're confused about why I’m saying congratulations, you probably haven’t read part one . Please read that first to carry out your planning properly. What you have accomplished already has elevated your marketing efforts for next year. Now, it’s time to take that insight, the goals, and the audience(s) you’ve identified and build a strategy to achieve your objectives over the next 12 months. In this guide, I will take you throu

Laura Toy is a Freelance Marketing Consultant with over eight years experience across a variety of industries. If you’re ready to grow and explore your potential, contact laura@lauratoy.com for a direct quote for 1:1 consultancy support. Well hasn’t 2025 been a bit of fever dream?!  If marketing hasn’t been on your radar lately, fear not. Between chasing opportunities, balancing plates to keep systems running. All while trying to keep up with getting your 7-9 hours sleep. It